How We Helped a Bareilly Clinic Reach 20,000+ People Per Video

A DigiBareilly Social Media Marketing Case Study

The Client

Our client is a healthcare clinic based in Bareilly. Like many local clinics, they relied almost entirely on word-of-mouth and walk-in patients. They had a basic social media presence, but it wasn't generating any real visibility or new patient enquiries.

The Challenge

The clinic wanted to build trust with the local community online, reach more people in Bareilly, and turn that visibility into actual patient enquiries — not just likes and followers.

Our Strategy

DigiBareilly took over the clinic's Instagram and Facebook presence and built a content strategy focused on:

• Educational health content tailored to local, everyday concerns
• Short-form video (Reels) designed for maximum local reach
• Consistent posting schedule to build trust and recall
• Clear calls-to-action directing viewers to book an appointment

The Results

Within just 1-2 months of consistent execution:

• Every video published now reaches a minimum of 20,000 people organically
• Patient enquiries increased from roughly 5-10 per week to 15-20 per week
• The clinic's social media went from an afterthought to an active source of new patients